Militant feminists might take issue with this, but I say it's not a shot a women's taste in movies in general. Sure, one can make a case that Katherine Heigl movie appeal to everyday women. But in the case of this trailer right here, I figure it's a joke about how studio execs think of the female audience.
I don't know. At the end of the day, it's just a joke. And it's at least kinda funny. They even got the font down right!